Full Job Description
Job Title: Digital Content Strategist
Location: Holly Springs, North Carolina
About Us
At TechPursuit, a leading digital marketing firm, we pride ourselves on driving revenue through innovative content strategies. Based in the thriving town of Holly Springs, North Carolina, we are on a mission to redefine the boundaries of digital experiences. Our team comprises forward-thinkers, storytellers, and marketing wizards who believe in the power of compelling content to engage audiences and foster brand loyalty.
Position Overview
We are seeking a talented and enthusiastic Digital Content Strategist to join our dynamic team. In this integral role, you will be responsible for crafting, implementing, and optimizing our content strategy across multiple platforms. This position is perfect for someone who thrives in a fast-paced environment and can balance strategic thinking with creative flair.
Key Responsibilities
- Develop and execute a comprehensive content strategy that aligns with our marketing goals and enhances brand visibility.
- Conduct thorough audience research to understand the preferences, needs, and behaviors of our target market.
- Create a diverse range of high-quality, engaging content, including blog posts, ebooks, webinars, video scripts, and social media content.
- Optimize published content to drive Web traffic and improve search rankings while adhering to SEO best practices.
- Collaborate with our design and social media teams to produce visually appealing and shareable content.
- Monitor and analyze content performance using various analytics tools. Provide actionable insights to continually enhance our strategy.
- Stay updated on the latest digital marketing trends and emerging content strategies to keep our brand at the forefront of the industry.
- Manage relationships with external content creators, freelancers, and vendors as needed.
- Contribute to the development of the content calendar and ensure timely delivery of content across all channels.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 3 years of experience in digital content strategy, content creation, or a related role.
- Proven track record of developing and executing successful content strategies that drive engagement and lead generation.
- Strong writing and editing skills with the ability to create compelling narratives.
- Expertise in SEO principles and best practices.
- Familiarity with content management systems (CMS), email marketing platforms, and analytics tools (Google Analytics, SEMrush, etc.).
- Excellent project management skills with the ability to handle multiple projects simultaneously.
- A collaborative mindset and the ability to work effectively in a team-oriented environment.
- Strong attention to detail and a passion for storytelling through digital mediums.
What We Offer
Joining TechPursuit as a Digital Content Strategist means becoming part of a vibrant and ambitious team that values creativity and innovation. Here’s what you can expect:
- Competitive salary and performance-based bonuses.
- Comprehensive health benefits, including medical, dental, and vision coverage.
- Flexible work hours and remote work options to support work-life balance.
- Opportunities for professional development, including workshops and conferences.
- A dynamic and inclusive workplace culture that encourages new ideas and rewards creativity.
- Partnership in exciting projects and campaigns that make a valuable impact in the digital landscape.
Why Holly Springs?
Holly Springs, North Carolina, is not only home to TechPursuit but also a rapidly growing community known for its friendly atmosphere, beautiful parks, and outstanding schools. Enjoy a suburban lifestyle combined with easy access to the vibrant cities of Raleigh and Durham, rich cultural activities, and outdoor recreational opportunities.
With its diverse population and bustling local economy, Holly Springs is not just a place to work; it’s a place to thrive. Join us in contributing to this enchanting community while driving your career forward!
How to Apply
If you are a creative thinker with a passion for content and data-driven strategies, we encourage you to apply for the Digital Content Strategist position at TechPursuit. Please submit your resume, a cover letter outlining your relevant experience, and a portfolio showcasing examples of your work.
TechPursuit is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from all qualified candidates, including minorities, women, individuals with disabilities, and veterans.
Take the Next Step in Your Career!
Become part of the innovation at TechPursuit and help us shape the future of digital marketing in Holly Springs. We can’t wait to see the unique perspective and talents you can bring to our team!